PETRONELLA GRAHN · FAIRYTALE DESIGN

All beautiful things want to be seen

Original patterns and illustrations for products, collections and visual environments.

I am a Finnish artist, author, illustrator and designer. Over a hundred original patterns. Each with a story, a character and a world of its own. They come from the same imagination as my stories, paintings and murals – not to follow trends, but to bring something original into the world.

Six original pattern worlds are now available for international licensing.

Licensed Collections

My patterns and illustrations have been developed into commercial products with a range of manufacturers and collaboration partners, including Karto, Ommellinen, Ehta by Dream Circus and Villaa ja Lankaa.

Licensing options

The patterns are not limited to one product category. They can be adapted to apparel and accessories, bedding and cushions, wallpaper, tableware, gift wrap and stationery, among others.

License an existing pattern

Use an existing pattern in your products under an agreed licence.

Develop your own version

Together we can adapt the colourway, scale and placement to your collection.

Commission original artwork

You can also commission a new pattern or illustration for your own product range.

What would you like to create together?

Tell me about your company and the product you are developing. An early collection idea is a welcome starting point for a conversation.