When we wrote in May “Welcome Back to the Magical World of Pomenia”, we could not yet tell you how much was already in motion.
Now we can.
The books, games, cards and audiobooks created throughout Pomenia’s journey are coming together once again under the same Magical World — Pomenia.
At the same time, the long publishing partnership between Pomenia and Kumma-kustannus is coming to an end.
The Magical World of Pomenia Enters a New Chapter
During the long collaboration between Pomenia and Kumma-kustannus, several Pomenia books were successfully published together with related games, cards and other products.
As the collaboration ends, Pomenia’s earlier publications and products become part of Pomenia’s own publishing and product world. This means earlier and new Pomenia content can now be developed side by side within the same Magical World.
In practice, this makes it possible to expand existing games with new game content, connect earlier books with new products, and build new literary, visual and activity-based concepts around the same characters and stories.
“One of the great dreams of my life is coming true here. To me, Pomenia has always been one complete Magical World, alive in books, art, products and environments — and increasingly in our international plans as well. Now these different directions are coming together more strongly under one world, and I can build the next chapter on all of them,” Petronella Grahn says.
The New Chapter Began with Pomenia Publishing
In 2026, Petronella Grahn returned to independent publishing through Pomenia Publishing.
Its first new book series is Pixley & Pinkey.
The first book, Fairytale Socks and Grand Plans, launches a multi-book series. Alongside the new books, Pomenia is also developing games, activity-based content, interior products and concepts, as well as other new Pomenia products.
At the same time, Pomenia is building its Finnish sales, retail network and distribution as an independent operation.
The Journey Shared with Kumma
The collaboration between Kumma and Pomenia has been an important chapter in Pomenia’s history, bringing the books and products of the Magical World to consumers, libraries and retailers across Finland.
“Kumma has been a truly important part of Pomenia’s journey. Together we have brought books, games and stories to an enormous number of children, families, libraries and retailers. I am genuinely happy about that. Now feels like the right moment to bring everything back under the same Magical World and build the next chapter from there,” Grahn says.
Kumma-kustannus CEO Henna Santalahti describes the collaboration like this:
“Diving into the world of Pomenia has been a wonderful return for us to the Magical World of childhood — to the kind of fairytale magic we wanted to make available to today’s children too. After many years of collaboration, it feels natural for Pomenia to become its own entity, which Petronella can now take forward and grow even further through her own publishing work.”
What Does This Mean in Practice?
Pomenia’s earlier books, games, cards and audiobooks will no longer be available through Kumma.
They are becoming part of Pomenia’s own offering and will be available through Pomenia’s own channels and retail network.
In other words:
From now on, you will find Pomenia at Pomenia.
Familiar books, games, cards and audiobooks will now share the same home with new Pomenia Publishing titles, new games, products, interiors and other concepts born from the Magical World.
This also makes the whole offering clearer for customers, partners and retailers.
No Going Back
The Magical World coming home does not mean going back to the old.
Quite the opposite.
Pomenia is now being developed as one integrated world in which books, games, products, art, interiors, environments and international development strengthen one another.
An existing game gains new content.
An earlier book connects with an entirely new product.
A character can move from a book into a game, onto a wall, into an interior or into an entire environment.
And something new can grow from everything that already exists.
In Finland, alongside books and products, Pomenia is currently being developed through activity-based Hipity Hopity play concepts, visual environments and fairytale art.
Internationally, Pomenia is also being developed towards animation in collaboration with British Studio Liddell.
“When the same Magical World travels from a book into a game, a product, audio or the walls of an entire space, each part can strengthen the others. That is what Pomenia has always been — and that is what we are now building towards with even greater determination.”, Petronella Grahn says.
“Imagination, creativity, play and stories change the world — one adventurer, one heart and one fairytale at a time.”
— Petronella Grahn
This Is Where the Next Chapter Begins
In May we wrote:
Welcome back to the Magical World of Pomenia.
Now we can say:
The Magical World truly came home.
From now on, Pomenia’s books, games, cards, audiobooks and new products can be found in Pomenia’s own online shop and through retailers.
No Going Back.
For Retailers and Partners
We want to keep retail partnerships flexible.
Pomenia retail accounts are intended for companies and organisations. Partners can begin with selected products and expand their orders as Pomenia’s product families grow.
Registration as a retailer requires a valid Finnish Business ID. Retail discounts depend on order size and product category, with product-specific or order-specific minimum quantities determining eligibility.
Larger orders and broader packages can be agreed separately.
Retail account status, discount level, ordering terms and delivery terms are confirmed before the first order:
